Users that got the premium subscription could pay for their purchases in the supermarket through the application, to save time and money, using the application encouraged them with discounts, in addition to having a specific installment box and not make long lines.
There were a number of problems, one of them was the location.
¿How to design for someone who did not have access? because the product was not directed to my country, so I decided to see the behavior of users when they came to the shop, that was in my city.
With the leader, the project asked him some relevant data that could give me additional information to do a series of interviews and validate the information that I was needed.
User Research, User Interface.